Culture is to character as brand is to reputation.
Brand is what people think of your company. How they describe your business when you’re not in the room.
Culture is what you do. How you and your team work when no one is around.
Culture is internal, brand is external. Culture takes care of brand. Brand without great culture isn’t sustainable.
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Culture is internal, brand is external. Culture takes care of brand. Brand without great culture isn’t sustainable.
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