The first thing we did was define the roles of Seasonal Account Manager and Assistant Floral Designer for her team. Defining the role and responsibilities of each team member helps them know how they contribute to the business. The job descriptions are key to defining performance expectations so her floral design team can succeed.
Second, we created a system for tracking the details of leads and clients. This system allowed Malori to better understand the source of her sales, average sales price per client, and make strategic decisions for improved profit margins.
3 Things to Improve Performance
- Clearly define the roles of each team member. Providing Malori with a template and working with her to complete the job descriptions for each role enables her to repeat this process as her business grows and evolves.
- Create a system for client relationship management. This allows you to make better decisions on where to spend your marketing dollars, which services to promote, and where to refine pricing based on client demand and need.
- Create a process for tracking your cost of materials per project. This allows you to budget your expenses and better forecast your profit. When you have team members who understand the process and adhere to it, then you are able to run a more cost-efficient business.
Most Valuable Process
“Creating a process to define the cost of all offerings to determine profit margins.”
Once profit margins were determined it then allowed Malori to determine which offerings to keep, remove, and refine.
About Being a Coaching Client
“Go in with a super open mind. Don’t go in if you are sensitive about not being right. Have an open mind and heart. Be willing to try and open to experimentation.”
“I loved that this was the Malori show and I got answers to specific questions. Group coaching is great for 101 and business fundamentals, but many times those questions are not relevant when you are further in business. With 1:1 Coaching you can address a hyper-specific problem and it doesn’t feel like you are taking away from someone else”
“I never felt judged and Melissa met me where I was and gave me actionable advice. She created a safe space where I could share behind the scenes challenges so I could get feedback, fix the challenges, and move forward.”
Her advice for other women business owners: “Don’t sign up if you won’t make the time for it. You have to make it a priority to show up and do the homework to see the results.”
I loved defining performance with Malori for her floral design team. When we originally worked together it was under the name, Hoot & Holler. Since then she rebranded to Form Floral and opened a retail flower shop in Phoenix! Seeing her evolution and growth is inspiring to many!